Navigating The Social Web

Whether your blog is targeting businesses (in the b2b space) or consumers (b2c), you are still writing for people. I’ll repeat. If you are blogging for a business that sells products or services to other businesses, remember there are real people  behind those businesses reading your blog. People that want to connect with your content […]

I love sharing stories that validate a concept that I’m trying to get across. This is an example of how content keeps marketing for you, even when you’re not. Ammin, of MakeupByAmmin, launched her blog back in October and has been diligently blogging away since. She specializes in bridal makeup but is always experimenting and […]

This past weekend fellow girl geeks and I hit the 401 and made the trip down to Toronto for Canada’s largest Podcamp. 1400 people registered for the free 2 day event that included 6 (!)tracks of talks on things like Podcasting, Social Media best practices, Blogging, Building Products and more.  We even had our own […]

Take a look at your blog. Step back. How easy is it for someone to share that awesome post you just wrote with their friends & network? Do they have to copy the link to an email and hit send? Enter Social Bling. I loved this term the second I read it in Content Rules.  […]

In an earlier post, I talked about the importance of developing a content strategy for your blog and why you need to be creating online content to market your business. Today, I want to focus on what you can create and give you some solid ideas that you can run with. Remember the 4 E’s […]

Okay, this may sound more dramatic than I had intended, but I got your attention right? And no, I’m not going to say social media is a waste of time (if that’s what you were hoping!). Let me backtrack a bit. Social Media Overload. It happens. There is just so much information everywhere-blogs, tweets, Foursquare […]

A few months back I signed up for a beta on the site Storify and just got my invite yesterday. When I first came across the site I thought it looked really neat since it allows you to incorporate content from different sources such as Google, Twitter, Youtube, Facebook, Flickr and RSS feeds to create […]

What do I blog about? This is something that I hear often: business-owners understand that they should be blogging/creating content but when it comes down to ‘What to create?’, they are often perplexed. They will tell me, “I’m in personal finance, I don’t know anything about blogging/writing content!”. In a previous post, I discussed three […]

I picked up ‘Content Rules’ by C.C Chapman and Ann Handley last week and couldn’t put it down!  They give you solid advice on how to get started with creating online content that is relevant to your customers and every page is filled with ideas that you can act on. In some ways, I wish […]

and content is for me! This year make content at the core of your online/social media marketing strategy. 3 reasons why you should be creating content in 2011 1- Content helps people find you. What does that mean? Sure, you already have a website but chances are it is static and you don’t update it […]