Navigating The Social Web

The scene: There I was, a dusty, traffic-filled street, 10 000 kilometers from home,  in Ludhiana, Punjab, a  state in Northern India. I was shopping in a bazaar, taking in the sights, sounds and smells and dodging everything from stray dogs, rick-shaws and pretty much every mode of transportation you could imagine. Locals were eying […]

Back in October, Montrealer Aimée Davison of OneHundredJobs launched an initiative called Yellow Page Mountain whose goal is to “To cease the unwanted distribution of paper yellow page phone books”.  There are many digital alternatives to the traditional, old school print methods for promoting your products and services that even small businesses can benefit from […]

I decided to do something a little different today and went with my first audio post. I did this in one-take so please bear with a few of my ‘ums’ 😉 Hit play and enjoy! (It’s under 3 minutes). Here are some more posts on social buying: advantages and disadvantages Have you subscribed to my […]

Social Buying is all the rage these days. As a business owner, you are probably thinking-“What are the business benefits of social buying?”, “Should I be offering a deal?” Competition is fierce. There are new deal sites popping up everyday. Since I last wrote about social buying sites, I’ve come across many more social buying […]

Everyday people get inundated with requests to “Like” pages and join groups, subscribe to blogs and follow on Twitter. Why should they join yours? And once they have, then what? Here are four ways to bring your online presence to life: 1-Content:Don’t have an empty wall/or twitter page or blog. Sure your page may be […]

Do you know your customer? Let’s use an example: Say I run a Personal Training company and I am targeting women, but within that large group there is a smaller subgroup that is my ideal customer. She would look like this: 28-35 professional women, affluent. Have $$ to spend on a high-end training Lifestyle: Busy, […]

I wrote about Social Buying in an earlier post but have received some requests for a list of social buying sites in Montreal. Now, I haven’t tried all of them (yet) but the basic premise is the same for all the sites. You offer a deal that goes into effect once a minimum amount of […]

It still amazes me how many people are dismissive of social networks and lump them all into the category of a ‘waste of time’ (these same people are secretly playing Farmville on Facebook ;). Sure, you don’t have to join them all and may not see the use for all of them but I would […]

Last week I had the opportunity of attending The Art of Marketing conference in Montreal which featured some of the top marketers in the industry. They provided a lot of useful information and ideas that I would like to share with you. In his talk, Jeffrey Gitomer stressed the importance of providing something of value […]

Sorry Google. Our 12 year relationship is coming to a grinding halt. Ok, maybe I’m being overly dramatic but there’s a new kid in town who’s been stealing the show and getting more and more people’s attention. Twitter is my trusted Google. I’ve always been big on searching on Google but lately I’ve been finding […]