Navigating The Social Web

Sometimes you want to go where everybody knows your name Relationships People want to connect with you. The person/people behind the brand and not the nameless/faceless logo. People have always wanted to connect. This is not something new. Social media has not changed this but has made it a whole lot easier. Suddenly, I can […]

An online community manager has to wear many hats and cover many roles. I’ve started talking about lessons learned as a community manager but wanted to share this awesome infographic with you because sometimes a picture says it all! So if you’re managing a Facebook page that you’ve created for your biz or looking to […]

Decide exactly what kind of job you want. If the job doesn’t already exist, perhaps you can create it. ~Napolean Hill Passion & persistence are key. Listen to what Gary Vaynerchuk has to say about passion and work. What are you going to do differently?

This past weekend fellow girl geeks and I hit the 401 and made the trip down to Toronto for Canada’s largest Podcamp. 1400 people registered for the free 2 day event that included 6 (!)tracks of talks on things like Podcasting, Social Media best practices, Blogging, Building Products and more.  We even had our own […]

Take a look at your blog. Step back. How easy is it for someone to share that awesome post you just wrote with their friends & network? Do they have to copy the link to an email and hit send? Enter Social Bling. I loved this term the second I read it in Content Rules.  […]

In an earlier post, I talked about the importance of developing a content strategy for your blog and why you need to be creating online content to market your business. Today, I want to focus on what you can create and give you some solid ideas that you can run with. Remember the 4 E’s […]

“Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.” ~Seth Godin, Tribes For me, that would include a beach and palm trees. You? Photo: TheLastMinute

Okay, this may sound more dramatic than I had intended, but I got your attention right? And no, I’m not going to say social media is a waste of time (if that’s what you were hoping!). Let me backtrack a bit. Social Media Overload. It happens. There is just so much information everywhere-blogs, tweets, Foursquare […]

This part two of a series of posts where I will discuss lessons learned in Community Management. If you’re stopping by for the first time, I am co-founder of The Social Woman, a community for Canadian women to make friends and meet offline at local events. I took on the role of community manager and […]

If you don’t like something change it; if you can’t change it, change the way you think about it.~Mary Engelbreit Photo credit: Marcy Gallery