We hear about the Art of Marketing and the Art of Sales but what about the Art of Patience?
You know the part where you have to patiently wait for a response from a customer or prospect?
You know the days in between hitting send in Outlook/Gmail and refreshing your inbox (even though most services offer push notification these days so there really is no need) and the time you receive a response where you obsess over hearing from them.
The part where you start to fret and think twice about your proposal and go through the “Did he/she like me/it?”
And this applies to pretty much everything. Yet we tend to forget. Because we are living in fast-paced, instant message, I needed the information/answer yesterday world, we forget that not everyone is going to make a fly by the seat of their pants decision and respond to your offer right away.
And your potential clients may not be wired to their pc/smartphone and checking their messages instantly (like you) or as often as you like.
Take a deep breath. Back away from the refresh button.
And be patient.
Running a business, whether you are going at on your own or with a small team, puts you on a bit of an emotional roller-coaster. There are highs and lows. Every win is a celebration, every loss a momentary blow but you recover and learn.
Needless to say it’s an art I’m working on everyday. How about you?