Still on the fence about social media?

For those of you that are still on the fence about using social media for your business, you’ll be thrilled to see these results from other small business owners like yourselves.

In a survey of 3342 marketers, 47% of whom were either self-employed or small business owners, 88% said that social media generated exposure for their business when asked about the benefits social media brought to their business. While 72% saw an increase in traffic and subscribers.

 That’s pretty good for tools that available to you for free!

As you can see, there are many benefits that businesses are seeing from becoming more active in the social media space. There are also many approaches you can take. You may want to start with a blog or start by listening to the conversations happening on Twitter before you dive in. You could also decide that you’d rather podcast or do a video blog instead of writing.  From Q&A sites like LinkedIn Answers, or Quora, to Facebook fan pages, blogging, tweeting, podcasting or vlogging, there are many choices and different  ways that you too can realize the above benefits. 

Regardless of which approach you take, you will have to think of the content you want to create, the people you want to reach and the time you are willing to invest. And you can’t force social media  either, you really need to ask yourself  what your goals are and if social media will help get you there. 

But first, you have to get off the fence and be willing to try;)

You can read the complete survey here and if you need help getting off the fence, feel free to contact me and I can help!