Navigating The Social Web

The other day I was helping Nina of Yoga & Tea Studio get started with her online marketing strategy and a discussion about branding ensued. We started brainstorming possible Twitter and blog domain names and got into a discussion about branding yourself vs using your business name. What name should you use? Branding yourself offers […]

Most businesses these days have an online presence, in fact one could argue that if you can’t be found online it’s like you don’t exist! Having a web presence is essential whether you are a local or global business. So I have a website..why do I need a blog then? You can think of your […]

Before you read this post you have a little homework: Setting Up Your Twitter Account! Simply go to Twitter and follow the steps. Ready? Now comes the part of personalizing your profile. This is done through the Settings tab in Twitter. Add your picture. People will respond better to a human face behind your tweets. […]

So you’ve got yourself a Twitter account and you find yourself following people left and right and excited when someone follows you back. Ok, let’s step back for a second for those new to Twitter and just go over some of the lingo. To “follow” is to add someone so that you can see what […]

With all the buzz these days surrounding social media marketing it is hard to resist not joining in fear of being left behind and missing out on great marketing opportunities. However, it’ is worth mentioning that while social networking sites may be free to join there is still an investment of time, therefore it’s important […]

Ever feel like you can’t keep up with technology? That when you finally joined Friendster   it was no longer the IT thing since all your friends had moved on to Facebook. You then joined Facebook and thought: “Now what? Do I really care what John Smith-my friend from 15 years ago is doing on […]