SocialPlus: Putting the Social in Social Media

7 Sep

The Art of Social

We talked about this last night in our newly formed informal monthly gathering #socialplus that meets….in REAL life!

Yup, you read that right. Were you fooled by the hashtag? Well, we are social media geeks (you too, Ray) so how could we not have a hashtag to commemorate this monthly gathering?

What started out as a ‘let’s meet-up’ since we ‘talk online’ has turned into a somewhat serious gathering of local-minds interested in socializing and discussing (but not limited to) social media.

After all, that is the point, is it not of ‘social’ media? To be social? To interact and engage?

It seems (and we all agreed on this) that more often than not brands and businesses just want to have a Facebook/Twitter/LinkedIn (and soon enough, Google Plus) page created and then want to sit back and watch….(and of course, nothing happens!)

Being social is not instinctive to all businesses, nor is engaging and interacting.

Perhaps it’s just easier as individuals?  Fabrice brought up a good point that this should be an area that businesses can and should focus on.. individual employees and their networks and not just putting all their emphasis on a Facebook page. That investing and teaching your employees how to use these tools can help the company’s overall social presence and that social as Ray put it, “is not limited to one department”.

Social has no boundaries!

What do you think?

Leave a comment, or tweet one of us with the #socialplus hashtag or better yet join Azi, Ray, Fabrice, Luis and I next month in the flesh!

6 Responses to “SocialPlus: Putting the Social in Social Media”

  1. Ray September 7, 2011 at 12:46 pm #

    Thanks for providing this succinct summary.
    I’m glad you made it clear that “social” is the operative word here. I think that the more outside the social media circle we can dip into for discussions, the richer our social media content will be.

    And as discussed, this provides a real time support group which is much cheaper than therapy.

    Will be very interesting to see where this goes.
    Oh, yeah – Great post!

    • Sandy September 13, 2011 at 11:20 am #

      Thanks, Ray!

      Indeed it provides therapy and a way to keep up and learn from peers.

      Looking forward to the next one!

      Sandy

  2. Luis London September 7, 2011 at 2:39 pm #

    Nice recap, it is always great to meet with “online buddies”. Totally agree with the point that Fabrice mentioned, a lot companies should take Social media a bit more seriously. Specially with Generation ‘Y’ being the next members of the board of directors.

    We can help people who are on social media to get more social.

    • Sandy September 13, 2011 at 11:21 am #

      Definitely! The next generation is all about social..I think it’s intuitive to them and ‘normal’ and something they do without questioning it.

      Great meeting you and hope to see you at the next one!

      Sandy

  3. Ray September 8, 2011 at 12:50 am #

    I find that not only companies, but sometimes individuals, become almost disconnected from their online “friends”. Posting nothing but self-serving links, not responding to comments, and so on. I’ve been around for awhile, so I remember the birth of a lot of social platforms and know exactly what you mean about the value of actually physically connecting to the people in your community – it seems a social network is always at its best when it is just starting up. The people feel more inclined to meet, participate, and make genuine connections rather than simply “like” something and move on. I started CanadaSocialNet for this exact reason and, although its just in its infancy, I’m hoping to see positive connections being made through its use. Feel free to check it out – feedback is appreciated. :)
    Great post – will share.

    • Sandy September 13, 2011 at 11:23 am #

      So true. I think social became less social when more and more businesses (small or large) came on board and just want to use them to broadcast, as they do on other channels.

      I’ll check out your network, sounds interesting.

      Thanks for stopping by,
      Sandy

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